Associate Manager with 11+ years of progressive experience in enterprise front-end development and technical leadership. Proven track record of leading cross-functional engineering teams, driving architectural decisions, and delivering scalable web applications across financial services, telecom, media, and marketing analytics domains. Experienced in building and mentoring high-performing teams, translating complex business requirements into clean technical solutions, and managing end-to-end delivery in agile environments. Actively integrating AI into day-to-day development workflows to enhance productivity, code quality, and innovation.
Sophisticated platform for planning, executing, and measuring geo-based lift experiments at scale. Enables accurate measurement of incremental advertising impact using synthetic control methodology without requiring individual-level data matching.
Tech Stack: Lit, Web Components, Vite, TypeScript · Architected and built the core platform UI, simulation engines, and real-time reporting dashboards.
Comprehensive Marketing Mix Modeling platform enabling data-driven budget optimization across marketing channels. Provides insights on channel contribution, ROI, diminishing returns analysis, and optimal budget allocation strategies.
Tech Stack: React, Python, Lit, Web Components, Data Visualization, Vitest, REST APIs · Developed comprehensive MMM platform; used React + Python for core analytics, Lit Web Components for shared reusable UI.
Revolutionary low-code/no-code platform enabling users to create and publish application views without writing code. Features JSON-based configuration, real-time validation, theme customization, and instant deployment. Reduced development time by 70%.
Tech Stack: Angular, Micro Frontend, NX, Webpack, Module Federation · Module Lead — spearheaded runtime engine and validation layer.
Enterprise process automation platform with integrated modules for inventory management, logistics, project management, and work order tracking. Supports web, mobile, and tablet deployments with role-based access control and real-time dashboards.
Tech Stack: JavaScript, AngularJS, Highcharts, Leaflet Maps, Google Maps · Front-end Developer — optimized cross-device layouts and UI performance.
Bachelor of Engineering in Information Technology · RGPV State University, Madhya Pradesh